Wednesday, October 21, 2015

Blog 9 - Advisory Prep 3


1. State whether or not you currently have a mentor, and what the status of your interview is with that person (I have completed the interview, I have scheduled the interview, I have not scheduled the interview, etc). I currently still have the same mentor and I have scheduled my interview for the upcoming weekend.
2. At this point, your research is probably guiding your studies toward more specific areas within your topic.  Name the area or two you find most promising and explain your reasons. Well I know that first I can chose between 3 different parts of marketing. Between being on the influencer side, agency side, or client I would probably narrow it down to the agency side. In the current time different agencies focus usually on a specific group from what I found. Since I am working at an ad agency that targets the Latino group, I will narrow it down to marketing towards the Latino population.
3. What kinds of sources do you think will help you in the next month to gain more research depth?  Where will you go to get them? I had just gotten a book that helped me use visual aid for more engrossing tactics of getting your point across and it gave a lot of good information. I got this book at Barnes and Nobles but in my 1st interview my aunt mentioned good books she read, so I think when I do the 2nd interview I will try to snag a book she mentioned.
4. Write down a possible EQ.  Please don't worry about wording other than ensuring that it provides the option for multiple correct answers.  At this point, the senior team is most interested in understanding your thought process. What Is the best approach of marketing and advertising to grip the attention of the Latino population.

Wednesday, October 7, 2015

Blog 8: Independent Component 1 Proposal

1.  Describe in detail what you plan to do for your 30 hours.
I haven't decided exactly what I want but for now I am thinking about an extra 30 hours of mentorship. Theres a lot of different projects happening so its hard when I come at different times. If I worked constantly then maybe I can focus on one project but its possible I can do something in November when they do the award shows. My mentor told me in November is when they do the latino award shows and will be busy with plans then so I'm planning to get a handful of hours next month. This is why I'm not decided on what I want to do yet because I won't get enough information until the date closes in. So for now I will say extra 30 hours until I can actually give the details on the projects.
2.  Discuss how or what you will do to meet the expectation of showing 30 hours of evidence. 
I'm positive my aunt will make me do research on influencers,sit in meetings and possibly assist her in the projects. Since the agency is really fast paced with deadlines I believe I will be working on different projects with different influencers. I can probably make a list of 2 or 3 that I worked on to show the collaboration of hours reaching 30.
3.  Explain how what you will be doing will help you explore your topic in more depth.
I believe doing extra projects and hours at the agency will help me realize the quick pace and multitasking qualities that are essential. I will socialize with her co workers and learn how to work with a team by observing my aunt or possibly doing projects on my own. This will help me adjust to the daily life in a marketers life and understand trends and ways of marketing that are successful.
4.  Update your Senior Project Hours log.
I have yet to go because I though transportation was a problem but I just discovered I will most likely be using Uber on Fridays and working with her then. I hope to try and go every other week at least so I can start piling hours and truly getting the feel of actually working there. I will update it as soon as possible.